Setting the Stage: What Connection Means for Different Professionals

Some professionals are building an audience, growing their followers, and focusing on monetizing their social media reach for the benefit of their companies and personal brands. And that’s a great strategy for a lot of folks. 

But most of you aren’t those professionals. Instead, you might be thinking: 

• “An audience might be an organic way to get awareness, but it’s not my primary goal.”
• “Gathering followers feels good, but I have other priorities that take up my time.”
• “Connections are great for sales, but not if they’re not meaningful. I never want to be salesy.” 

We all know that connection is critical for business success. But it doesn’t just have to be about the number of connections you have. It can be about the quality of those connections. 

In short, many professionals are focused on building their network, not their audience. 

At Matcha, we're committed to creating a platform that helps folks like you forge deeper, more meaningful connections. We want to help you get value from the network you have. Lean into the communities and experts who can help you reach your goals. And give you a high-five for making intentional connections like a Pro. 

How We’re Building Matcha for Professionals Who Connect with Intention

We’re already pretty well known for our one-to-one matching programs, designed to help you engage more deeply in the communities you love and trust. Companies like Gong, communities like PMM Camp, and organizations like MarketingOps.com are making space for their members to connect with each other via Matcha’s tech. And their members are loving it. 

Over the past few months, we've been innovating to make Matcha an even more valuable part of your professional toolbox. Our platform now offers more accessible pricing for groups of all sizes. We've improved scheduling and added async messaging. Plus, we released profiles that can be used to uplevel conversations, share your work like a portfolio website, or showcase yourself like a LinkTree for professionals. 

Today, we're thrilled to announce a major leap forward with the launch of our new product: Matcha Pods. 

You’ve probably already been relying on small groups to stay accountable, uplevel your learning, and more. Matcha Pods make it easier and delightful to gather the best of your network in small groups to hit your goals. 

Whether you're looking to enhance your knowledge in a mastermind group, gather feedback from customers on a recurring basis, or stay connected with a cohort of your peers, Pods are the perfect solution.

Why Should I Make a Pod? 

• Because you’re already trying to gather people in groups… it’s just a mess of juggling and struggling. 
• Because the groups you’re in on Slack or WhatsApp have gotten noisy and lost their focus. 
• Because scheduling multiple calendars for recurring meetings is a headache you shouldn’t have to stress about. 
• Because your valuable time and chats should be aligned to your most important professional goals.
• Because Matcha’s video UI sprinkles in an element of joy to the conversations on your schedule.

Who is Creating Pods?

Matcha Pods are designed for anyone looking to deepen their professional connections and achieve specific goals.  But they can be used in a variety of ways. Here are a few examples:

• A podcast guru looking to connect with fellow podcasters every month to elevate their craft.
• A product manager who wants to gather valuable feedback from a select group of customers regularly.
• A course leader who wants to run small cohorts for focused discussion and accountability
• A new Sales Development Representative (SDR) who recently completed a course and wants to stay connected with other emerging SDRs as they start their careers.
• A founder who needs to stay accountable to their fundraise goals with the help of a few key advisors

No matter your professional goals or interests, Matcha Pods offer a tailored way to engage with the people who matter most to you.

Your network is your net worth, and we’re here to help you activate it around the goals that matter most to you. Are you ready to connect like a Matcha Pro? Creating your profile and starting your first Pod are free. 

Get started at www.matcha.so/products/pods